Cannons and Outlaws Jump On Group Coupon Bandwagon: Will It Work?
by sportsgirlkat on May 29, 2011 11:41 AM EDT
Email
Print
Boston Cannons and Denver Outlaws fans might be seeing a few lacrosse newbies in the stands in June and July, all thanks to the teams' partnerships with popular group coupon sites.
BuyWithMe's Boston area mailing list found an offer in their inboxes on Friday for Boston Cannons tickets at 50% off face value. The coupon allows fans to pay either $10 for a ticket to one of the last three Cannons home games of the season, or $20 for a ticket and a t-shirt. The deal, which expires on June 2nd, is labeled as being "on," code word for the offer having reached a minimum number of purchases.
The Cannons are not the first Major League Lacrosse team to delve into the world of group coupon offers - a industry growing at an exponential rate, with approximately 500 group buying sites launching in the past three years, according to the Wharton School of Business at the University of Pennsylvania. The Denver Outlaws offered a deal with Living Social a few weeks back, offering a 53% discount on tickets to the team's home games at INVESCO Field (save for the Outlaws' always popular July 4th weekend game.) 1550 deals were purchased - enough to account for 15% of the attendance at an Outlaws' regular season game.
MLL teams aren't the first to attract new fans via group coupon deals. In fact, even two giant lacrosse markets found themselves taking advantage of this new "coupon culture" to push game tickets. Inside Lacrosse's Face Off Classic used a deal with the industry leader, Groupon, to sell 1,000 tickets to the popular March college tournament. Consumers received a 51% discount on the usually $35 ticket to M&T Bank Stadium in Baltimore. The Toronto Rock, the National Lacrosse League's recently crowned champions, sold tickets to their January games via Groupon Toronto in December. Offering 57% off face value at three different seating levels, the Rock sold 782 tickets.
Will jumping on the coattails of the group couponing trend boost pro lacrosse attendance this summer? Or will these fans be one-and-done's unless they can score another deal on tickets?
5 comments
|
0 recs |
Do you like this story?
Comments
I went to the Outlaws home opener only because someone got one of those coupons and gave me the tickets!
The 2011 Colorado Rockies - Starring Johnny Herrera as THE ANSWER
sabres derp derpdeprpdprperpdpwpsdppsrp4pyh utjgfh-Q% EqR Atdjxvgxco-
Burgundy Wave - SBnation's Colorado Rapids site
Crystal Palace FC - Eternally a point from relegation (._. )
and now here you are
as a famous writer for this site! See how far that brought you? ;)
In Lax We Trust - Official Pro Lacrosse Blog of SBN
Inside Hockey - NHL Analyst
by Marisa Ingemi on May 29, 2011 6:18 PM EDT up reply actions
Pssh, I was here before it was cool.
The 2011 Colorado Rockies - Starring Johnny Herrera as THE ANSWER
sabres derp derpdeprpdprperpdpwpsdppsrp4pyh utjgfh-Q% EqR Atdjxvgxco-
Burgundy Wave - SBnation's Colorado Rapids site
Crystal Palace FC - Eternally a point from relegation (._. )
by UZ on May 30, 2011 4:24 AM EDT up reply actions
it's cool now?
wooooooo the site is cool!!!
In Lax We Trust - Official Pro Lacrosse Blog of SBN
Inside Hockey - NHL Analyst
by Marisa Ingemi on May 30, 2011 10:24 AM EDT up reply actions
Add the Rattlers to that list as well. They offered half price tickets to all home games a couple of weeks ago.
Die By The Blade - Where we've even turned ourselves around since January 1st.
by Zachary Zielonka on May 30, 2011 8:40 AM EDT reply actions
Comments For This Post Are Closed
Secondary Sidebar
User Tools
FanPosts
Community blog posts and discussion.
Recent FanPosts
Listen Live to The Lacrosse Radio Network
The Lacrosse Radio Network is the only all Lacrosse radio station in the world. Listen to the top radio shows in the lacrosse world. Click below to listen to our top shows and game broadcasts.
Our show lineup includes Lax Live, Boxla Beat, LSM Show, Lax High, By the Book, Goods on Lacrosse, Remember the Raiders, Lacrosse Lounge, Wings Nest, and Strong Island Lax Chat. Hosts include top writers from around North America from websites such as InLaxWeTrust, ILIndoor, Lacrosse Magazine and more. The Lacrosse Radio Network Alternate Channel is also below, where we air shows if we have two shows in one day. Stay tuned for game broadcasts in the lacrosse world as well.
The Lacrosse Radio Network is the home to the Canadian Lacrosse League, Midwest Lacrosse Association, NCAA Division Three and North American Lacrosse League.
